Unconditional Clothing is said to be very London in its attitude, yet with an ease and simplicity sometimes described as quite American : ‘ the collection is a winning combination of the laidback and the edgy’. The backbone of each collection is a unique range of ‘luxury basics’ with an overlay of more special pieces; usually relaxed in style, UNCONDITIONAL is often mildly androgynous. UNCONDITIONAL has established its own feeling of a modern elegance with a dash of rock’n’roll – pieces that are uncompromising in their attention to detail with high quality fabrications, always favoring pure, natural, ethically produced fabrics and yarns. Clean, strong silhouettes that are always intentionally quite sexy, often balancing a signature of drape set against structured, architectural tailoring.