It is all about good honest menswear, it is about quality garments with a great fit. There is no great vision or message, no target markets, just garments for everyone, clothing to look stylish in because you the wearer makes it so, clothing you want to wear, clothing you will look good in. After many years of working in the “fashion” industry Universal works wanted to make something they were proud of, not over-designed, but well cut and craftsman-made, not mass-produced. From a background of great British working clothes and outdoor clothes, we use honest, natural fabrics and yarns, often using up dead stock fabrics that would otherwise be wasted. They work with highly skilled people in small factories who we have known for a long time and know what they are doing. They all make great quality garments, which is never the cheapest way to make stuff but we think it is the best way.